Field Marketing Officer

Job Summary

Job Purpose The Field Marketing Officer is responsible for supporting and growing the company’s retail base by providing on-site technical assistance, training, merchandising, and marketing support to retail partners. The role involves regular visits to outlets within an assigned region, ensuring optimal performance of lottery devices, adherence to branding standards, and enhancement of sales performance through effective in-store engagement and relationship management.

Requirements

Key Responsibilities

1. Retail Support and Technical Operations
   • Service assigned retail outlets according to a planned call cycle. 
   • Install, activate, and test lottery devices/terminals at new store openings.
   • Activate cashier user IDs and perform basic functionality checks.
   • Conduct quarterly maintenance on terminals according to defined KPIs.
   • Ensure all devices are clean and in optimal working condition.
   • Advise outlet staff on correct procedures for logging technical or customer service issues.
   • Escalate unresolved issues to the customer relations team and follow up on resolutions.
2. Training and Development
   • Provide on-site training to shop managers, retailers, and operators on the use of lottery devices.
   • Cover topics including sales transactions, reconciliation, and winner payments.
   • Conduct short assessments post-training and obtain signed confirmation from trainees.
3. Merchandising and Branding
   • Obtain promotional and merchandising materials from the marketing team.
   • Deliver and install point-of-sale (POS) materials (e.g., posters, flyers, bet slips, stock coupons).
   • Ensure merchandising is displayed according to company standards and guidelines.
   • Support implementation of in-store promotions and activations.
4. Relationship Management and Sales Support
   • Build and maintain strong relationships with store owners, managers, and staff.
   • Monitor outlet sales performance and assist with strategies to improve sales of lottery products.
   • Identify and report changes in retail operations (e.g., ownership, closures, expansion).
   • Represent the company professionally, maintaining integrity and confidentiality at all times.
5. Reporting and Administration
   • Record details of each retail visit and submit reports as required.
   • Conduct and document in-store audits.
   • Provide feedback and insights to the Regional Manager regarding market trends, challenges, and opportunities.

Key Performance Indicators (KPIs) 

KPI Area Performance Indicator Measurement Criteria / Target 

Retail Coverage & Call Cycle Number of stores serviced per week/month ≥ 95% completion of planned call cycle

Device Installation & Maintenance Timely installation and activation of terminals 100% of assigned new installations completed within SLA

Preventive maintenance completion rate ≥ 90% of quarterly maintenance completed on time

Training Delivery Number of retailers trained All new store retailers are trained within 5 days of installation

Training assessment completion 100% of trainees assessed and signed off

Sales Support & Growth Improvement in sales performance at serviced outlets ≥ 10% growth in ticket sales over baseline period

Reporting & Administration Timely submission of visit and audit reports 100% submission within the reporting deadline

Customer Satisfaction Retailer satisfaction rating (based on surveys/feedback) ≥ 85% satisfaction score

Issue Resolution Average response time for escalated issues ≤ 48 hours turnaround for escalated cases

Conduct & Ethics Compliance with company policies and ethical standards 100% adherence (no violations reported)

Skills and Competencies

• Excellent communication and interpersonal skills (fluent in English).
• Proficient computer literacy (MS Office, reporting tools).
• Strong customer service orientation.
• High integrity, confidentiality, and professionalism.
• Flexible to work shifts, weekends, and travel as required.
• Interest and knowledge in various sporting disciplines.

Reporting Line

Reports directly to the Regional Manager.