AKA reveals Reebok never paid him a cent for the sneAKA, his custom-made Reebok sneakers
AKA has told his 4.4 million Twitter followers that Reebok never paid him anything for the sneAKA, his own Reebok sneakers that were released in October 2019 and were sold out in 10 minutes.
A fan posted a picture saying “Those air forces are fire but the SNEAKA is special because it represents one of our own. And it’s more comfortable than any pair of air forces that I own.”
AKA then replied by saying “Can you believe they didn’t pay me a single cent for this? … not one cent.”
Can you believe they didn’t pay me a single cent for this? … not one cent. https://t.co/EgW8AKkXBA
— AKA (@akaworldwide) May 14, 2020
He further revealed that he never had a contract with Reebok for the SneAKA, he only had a contract with them as an ambassador, that expired in December 2019.
At the end of last year they told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly.
— AKA (@akaworldwide) May 14, 2020
Probably never again. They refused to give me any sort of payment or royalty. https://t.co/WB0L9AzTcF
— AKA (@akaworldwide) May 14, 2020
Shit happens. *shrug* …. in their mind they were doing me a favor. https://t.co/r0yDs47DuN
— AKA (@akaworldwide) May 14, 2020
I had no choice … it was always a dream of mine to have my own sneaker. I guess that’s why I took a shitty deal in exchange for doing something for the culture. https://t.co/9UUKFEnnGq
— AKA (@akaworldwide) May 14, 2020
Well, same thing that happens most of the time … you bring a brand back from the dead and someone in some office in Cape Town can’t stand to pay you more than they make in a year. https://t.co/0vwjLNXeqY
— AKA (@akaworldwide) May 14, 2020
There was no contract. Only my contract as an ambassador. A contract regarding the #SNEAKA doesn’t even exist. https://t.co/GG8YMDip7p
— AKA (@akaworldwide) May 14, 2020
Yeah that’s the only comfort I take from the whole experience. At least I got to design and release my own sneaker. That’s about it. https://t.co/FzS5mSIMBv
— AKA (@akaworldwide) May 14, 2020
I was then told I would be offered free clothing every month but i would no longer be paid my monthly retainer. Oh well … lesson learnt.
— AKA (@akaworldwide) May 14, 2020
So yeah, that’s the story. Hold onto those pairs … they will definitely be a collectors item one day.
— AKA (@akaworldwide) May 14, 2020
